Current Trends and Future of Public Relations Essay

Current Trends and Future of Public Relations - Essay Example Their wishes are conveyed and their sentiments are made known to the celebrities in a very easy way. The celebrities have a safe route towards reaching their fans without actually getting nabbed by them. It also increases the chances of these fans to connect with their die-hard celebrities because usually the latter find ways, under which they could keep away from the fans due to invasion of privacy, however this problem gets solved in an amicable way when there is a virtual connection between the two. Moving ahead further, it is important to ascertain what the exact basis of this connection between the fans and the celebrities is, and how they connect with one another through the social media platforms which have come about with the passage of time. What needs to be understood here is a need to bring all of these fans to a common platform, which only the social media regimes can do in essence. The social media includes some of the most sought after names on the world of Internet, wh ich might comprise of Facebook, MySpace, Twitter, MSN and so on and so forth. What is required here is an understanding of each of these social media sites and software before delving deep further into the study of celebrities and their connection with the fans. The fans have all the right over their celebrities to know more about them and hence gain the knowledge and information regarding them in the long run. Social media tools make this data available to all and sundry, and create the vital link amongst all concerned (Franklin, 1999). The trend of social media has kicked off well. It has turned heads more often than any other aspect within the world of Internet in the recent years. It has made one realize how important the social media tangents really are, and what kind of affect this new form of social linkage has had. Since social media forms do not have any physical basis, it is quintessential that these can be used from just about anywhere. It is also important to understand that social media is the basis of achieving success when the celebrities want to reach out to their fans and apprise them about the recent developments and changes which are happening within their fore. What is interesting is the fact that these celebrities can remain in touch through the different social media forms and be ahead with regards to their competitors (Shaviro, 2003). The trend of social media is all the more interesting because it raises quite a few eyebrows every now and then. With the recent upsurge in the communication platforms between the celebrities and their fans through Twitter and Facebook, this phenomenon has been beefed up nonetheless, and there is reason enough to believe such a premise in the first place. One should believe that the social media forms have more or less brought together the chain of interacting one another with how they view the celebrities and what they would like the celebrities to commit or do in the long run. The reason why the trend has centered on the excessive usage of these websites is because these remain online for 24 hours a day and almost anyone can hook on to them, as and when needed. This is such a blessing that the social media forms can have over individuals as they look to bridge the gap between themselves and their celebrities who are much revered and desired. On the flip side, these celebrities can heave a sigh of relief because they get to know what their fans think about them and how they will interact with them once they

Analysis and discussion of non-markt and market behaviours, economic Term Paper

Analysis and discussion of non-markt and market behaviours, economic analysis of behaviour - Term Paper Example Its impact on RBC and various strategies adopted by the company because of those economic impacts on the organization has also been discussed in this study. The role of cooperative and political behaviors in relation with the market based behaviors of RBS has been studied. Different strategies and policies that have been employed by RBC or are planning to employ have also been included in this study. Table of Contents Table of Contents 3 Canadian Economy – An Overview 5 Financial Sector in Canada – An Overview 6 Royal Bank of Canada 7 Stakeholders of RBC 8 Clients 8 Employees 9 Shareholders or Investors 9 SRI Community 10 Suppliers 10 Governments 10 Environmental NGOs 10 Economic and Regulatory Environment of RBC 11 Canada 11 United States 11 Europe 12 Financial Markets 13 Regulatory Environment 13 Economic Impact 14 Corporate Strategies by RBC 15 Corporate Governance 15 Risk Management 17 Policies and Procedures 17 Mutual Funds and Governance 18 References 19 Canadian Economy – An Overview The economic system of Canada is very much similar to that of United States of America. The industrial society of Canada is high tech in nature and is quite affluent in its resources. The standard of living of the people is quite high. There has been a significant growth in various industrial sectors of Canada like mining, manufacturing, services sector, etc. after the end of World War II in the year 1945. It has resulted in the transformation of the Canadian economy which was rural in nature into an urban and industrial economy. United States serves as the main trading partner of Canada. There have been various trade agreements between these two countries recently like the North American Free Trade Agreement (NAFTA) and Canada-US Free Trade Agreement (FTA). This has helped in the development of economic integration and trade between the two countries to a considerable amount. Three-fourths of the exports generated from Canada are accounted through a sub stantial amount of surplus in trade with US. Canada is amongst one of the largest supplier of oil, gas, electrical power and other energy sources for United States. Canada managed to have a significant growth in its economy during the period of 1993 to 2007 because of its varied natural resources, modernized plants and labor forces which are highly skilled in nature. At the end of the year 2008, Global Financial Crisis (GFC) had an adverse effect on the Canadian economy and it went into economic recession. In 2009, the country experienced fiscal deficit for the first time in 12 years time. However the major banks in Canada have managed to recover for the ill effects of recession because of its tradition of having strong capitalization and lending practices which are highly conservative in nature. There has been a marginal growth of Canadian economy in the years 2010-2011. By 2005 it is supposed to be able to balance its budget. The petroleum sector of the country is growing at a rap id pace because of the discovery of many new natural oil reserves in Canada. Canada is ranked in the third position in the world with regards to the volume of oil reserves present in the country (CIA, 2012). Financial Sector in Canada – An Overview The financial services sector of Canadian economy consists of banks, loan companies, trusts, insurance companies, credit unions, securities dealers, companies of mutual funds, leasing companies, insurance agents, financial advisors, different types